Sunday, 31 January 2016

Heimtex trends 4 - "Wellbeing 4.0 - Enrich"

The fourth and last Heimtex trend post is about the trend theme called "Enrich your soul". The key word here is opulence. And a lot of it!

Theme Park … Source - Messe Frankfurt Exhibition GmbH / Pietro Sutera
Source - WGSN

Enrich is about "opulent me time", about indulgence and luxury. The source for this theme can be found in the society's trend to value oneself, to do oneself good, to feed one's senses to the max …  and this means to invest in one's surroundings, to buy quality products that will last a longtime.

Think classy, eye catching, shimmering materials. Lots of metallics, and highly decorative elements. For this theme, more is more!

Source - WGSN

Origin luxury wallcoverings … Source - Messe Frankfurt Exhibition GmbH / Jean-Luc Valentin

Source - WGSN/Shutterstock

Theme Park … Source - Messe Frankfurt Exhibition GmbH / Pietro Sutera


Colourwise rich tones are key: there's the red spectrum ranging from bronze orange to carmine red to plum. As well as the metallics: gold, brass, bronze. Blues and cool colours are rich too: deep dark blue, turquoise, dark rich greens …

Source - WGSN

Koninklijke Textielfabrieken J.A. Raymakers & Co B.V. … 
Quelle - Messe Frankfurt Exhibition GmbH / Jean-Luc Valentin


Patterns come on strong! They are opulent, decorative and ornamental. Oriental influences are important. Based on cultural references designs play with classic patterns, sometimes staying close to the original, sometimes doing their own modern interpretations.

Origin luxury wallcoverings … Source - Messe Frankfurt Exhibition GmbH / Thomas Fedra

Beijing Jinboxiangqi Cloth Co., Ltd., Hangzhou Aico Home Textile Co., Ltd., Hangzhou Huachen Flocking Co., Ltd. Huatex International (Hangzhou) Co., Ltd., Linan Beibei Household Textile Co., Ltd., Suzhou T-land Textile Co., Ltd.
Tongxiang Yidong Textile Fabric Co., Ltd., Zhejiang Innovation Textile Co., Ltd. 
Source - Messe Frankfurt Exhibition GmbH / Thomas Fedra

M/s. Tal  … Source - Messe Frankfurt Exhibition GmbH / Pietro Sutera

I love it :-) Lots of possibilities for pattern designers!

That's it – my little trend series is now complete. I hope you'll enjoy it!
To read about the general "Wellbeing" trend, the other 3 trend themes and some general info about Heimtex, just scroll down to my last posts.

On another note, voting for the Minted + West Elm Round 4 Art Challenge has started! If you'd like to vote for me, please find my entries on the "Voting now!" page. I hope you'll like them! Thank you so much!
Will tell you a bit more about some of my favourite entries next week …

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