Heimtex trends 3 – "Wellbeing 4.0 – Nourish"

Here's my third trend post on the Heimtex trend "Wellbeing 4.0". Today's trend theme is called "Nourish your body" and is based on the human need for a natural environment.

Now this one definitely is a very "me" theme :-)

Theme Park … source - Messe Frankfurt Exhibition GmbH / Pietro Sutera

"Nourish" is derived from the growing interest in sustainable life, in protecting nature, in planting green spaces, in urban gardening: reclaiming abandoned areas to plant new life. It is the ecological vision of uniting city and country, man and nature.

Source - WGSN

Theme Park … source - Messe Frankfurt Exhibition GmbH / Pietro Sutera

Think sensory and nature oriented designs. A purist but earthy elegance, a quality feel, products that are handcrafted and/or using pioneering techniques. Transparency and natural materials are key.

Source - WGSN

Hermann Pichler GmbH + Co. KG … Source - Messe Frankfurt Exhibition GmbH / Jochen Günther

Christian Fischbacher Co. AG

Source - Messe Frankfurt Exhibition GmbH / Jochen Günther

Curt Bauer GmbH … Source - Messe Frankfurt Exhibition GmbH / Jochen Günther

Sander GmbH & Co. KG … Source - Messe Frankfurt Exhibition GmbH / Jochen Günther

 
Colours are all about plant life and the soil, and use the whole natural palette of greens, beiges, whites, browns and greys.

Source - WGSN

JAB JOSEF ANSTOETZ KG

Source - Messe Frankfurt Exhibition GmbH / Jochen Günther

Patterns show mostly natural or nature inspired, abstracted motifs, like stone, wood textures or plant motifs.

Rioma S.A. … Source - Messe Frankfurt Exhibition GmbH / Jean-Luc Valentin

Handmade and craft is getting more and more important. The source – the way things were made, the "story" – is as important as the final product.

Fiorete Group S.p.A. 

Source - Messe Frankfurt Exhibition GmbH / Jean-Luc Valentin

Source - Messe Frankfurt Exhibition GmbH / Pietro Sutera

 

I think that's a very good direction for all us independent designers, and especially for those who are designers/makers. It as well tells us how important it is to share our motivation/ our story and to show our work in progress!

The next and last theme is "Enrich" … coming up soon!
If you'd like to read about all themes, just scroll down! You'll find the "Protect" and "Energise" themes in my two previous posts.